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🌎💻 Your website has a carbon footprint
Woman working on a laptop on a grassy lawn in front of a river
🌎💻 Your website has a carbon footprint

🌎💻 Your website has a carbon footprint

Earth Day was last week, but the question of whether our choices are helping or hurting the planet doesn't take a day off, and that includes choices like how your website is built and who's powering it. There are three areas worth considering. Site performance Every time someone loads a slow, bloated page, it burns more power than it needed…
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Woman working on a laptop on a grassy lawn in front of a river
⚠️♿ Don’t rely on accessibility overlays
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⚠️♿ Don’t rely on accessibility overlaysEquity & AccessibilityFeaturedTip

⚠️♿ Don’t rely on accessibility overlays

Making your website accessible is important—but it’s not always quick or easy. (If it were, we’d all have perfectly accessible websites already!) That’s why many nonprofits turn to “accessibility overlays” or widgets that promise a fast fix. These are tools,…
📊🤔 Take a guess at your website results
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📊🤔 Take a guess at your website resultsFeaturedMetrics & AnalyticsTip

📊🤔 Take a guess at your website results

Many nonprofits keep an eye on website numbers like pageviews, email signups, new blog posts posted, or event registrations. But fewer organizations take an extra step that helps you actually learn from those numbers: making a forecast. A forecast is…
👋🏙️ Promoting your website in real life
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👋🏙️ Promoting your website in real lifeFeaturedFundraising & ConversionProject Management & StrategyTip

👋🏙️ Promoting your website in real life

When nonprofit website promotion comes up, the conversation usually jumps straight to SEO, AI, and digital ads. All of that matters. But your audience doesn’t live exclusively (or even mostly) online. They’re at bus stops, conferences, clinics, libraries, and community…
🐲🧚 Define the guardians of your web pages
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🐲🧚 Define the guardians of your web pagesDefining Strategy & VisionFeaturedManaging PeopleTip

🐲🧚 Define the guardians of your web pages

Does the term “nonprofit website governance” sound like something that requires a three-ring binder and a consensus-building retreat in the mountains? It doesn’t, of course. It just starts with a simple, slightly uncomfortable question: Who owns what? Websites don't get…
💲🕊️ Put your website dollars where your values are
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💲🕊️ Put your website dollars where your values areChoosing Website FirmsFeaturedSelecting TechnologiesTip

💲🕊️ Put your website dollars where your values are

Right now, many of us are reexamining where our dollars go—and that should include website spending. Nonprofits put real thought into whether their messaging reflects their values. But what about the platforms and processes behind the website itself? While there's…
❤️📈 Stories + stats are better together
❤️📈 Stories + stats are better togetherCompelling contentFeaturedFundraising & ConversionTip

❤️📈 Stories + stats are better together

Many nonprofits are working on annual reports right now. That makes this a good moment to think about how you show your work year-round. Because your annual report content shouldn’t live in a PDF and disappear—you can (and should!) reuse…
Building your nonprofit brand: A place to begin
A multi-colored tapestry in the process of being woven
Building your nonprofit brand: A place to beginArticleDefining Strategy & VisionFeatured

Building your nonprofit brand: A place to begin

Nonprofits today are thinking about their brands more and more, and that's a good thing. They're looking closely at the stories they’re telling, the experiences they’re creating, and the way people feel about them. Those perceptions, feelings, stories, and experiences…
A thank you, on a special newsletter issue
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A thank you, on a special newsletter issueFeatured

A thank you, on a special newsletter issue

I just sent out a special issue of the Nonprofit Website Insider. It’s our 50th issue! That’s fifty newsletters filled with practical, usable advice to help you build a website that pushes your mission forward.  In all honesty, this newsletter…
🤖🦾 Help AI trust and reference your website
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🤖🦾 Help AI trust and reference your websiteCompelling contentFeaturedSearch Engine OptimizationTip

🤖🦾 Help AI trust and reference your website

People don’t rely only on search engines to find expertise anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now pull in answers directly from trusted sources. This means your site needs to be clear, authoritative, and easy for…
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