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👋🏙️ Promoting your website in real life
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👋🏙️ Promoting your website in real life

👋🏙️ Promoting your website in real life

When nonprofit website promotion comes up, the conversation usually jumps straight to SEO, AI, and digital ads. All of that matters. But your audience doesn’t live exclusively (or even mostly) online. They’re at bus stops, conferences, clinics, libraries, and community events. Some may have limited digital access. Some just… prefer to not be online much (we respect it). Meeting people…
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🐲🧚 Define the guardians of your web pages
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🐲🧚 Define the guardians of your web pagesDefining Strategy & VisionFeaturedManaging PeopleTip

🐲🧚 Define the guardians of your web pages

Does the term “nonprofit website governance” sound like something that requires a three-ring binder and a consensus-building retreat in the mountains? It doesn’t, of course. It just starts with a simple, slightly uncomfortable question: Who owns what? Websites don't get…
💲🕊️ Put your website dollars where your values are
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💲🕊️ Put your website dollars where your values areChoosing Website FirmsFeaturedSelecting TechnologiesTip

💲🕊️ Put your website dollars where your values are

Right now, many of us are reexamining where our dollars go—and that should include website spending. Nonprofits put real thought into whether their messaging reflects their values. But what about the platforms and processes behind the website itself? While there's…
❤️📈 Stories + stats are better together
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❤️📈 Stories + stats are better togetherCompelling contentFeaturedFundraising & ConversionTip

❤️📈 Stories + stats are better together

Many nonprofits are working on annual reports right now. That makes this a good moment to think about how you show your work year-round. Because your annual report content shouldn’t live in a PDF and disappear—you can (and should!) reuse…
Best of the web 2025 🎆✨
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Best of the web 2025 🎆✨Defining Strategy & VisionFeaturedTip

Best of the web 2025 🎆✨

It’s that joyous time of year when my inbox is flooded with the “10 best of the year” lists from all the (many) eNewsletters I’m subscribed to. I actually love these because they’re a great way to spot trends and…
Building your nonprofit brand: A place to begin
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Building your nonprofit brand: A place to beginArticleDefining Strategy & VisionFeatured

Building your nonprofit brand: A place to begin

Nonprofits today are thinking about their brands more and more, and that's a good thing. They're looking closely at the stories they’re telling, the experiences they’re creating, and the way people feel about them. Those perceptions, feelings, stories, and experiences…
🎯👥 Define your audiences and brand
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🎯👥 Define your audiences and brandDefining Strategy & VisionFeaturedProject Management & StrategyTip

🎯👥 Define your audiences and brand

 The very first conference presentation I ever gave in the nonprofit world—at a very early NTEN gathering nearly 25 years ago—was called “Branding Through Websites.” The idea wasn’t new then, and it still holds up: everything on your site shapes…
A thank you, on a special newsletter issue
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A thank you, on a special newsletter issueFeatured

A thank you, on a special newsletter issue

I just sent out a special issue of the Nonprofit Website Insider. It’s our 50th issue! That’s fifty newsletters filled with practical, usable advice to help you build a website that pushes your mission forward.  In all honesty, this newsletter…
💰🌟 Website fundraising tips: Get set for year-end giving
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💰🌟 Website fundraising tips: Get set for year-end givingFeaturedFundraising & ConversionTipUsability & Credibility

💰🌟 Website fundraising tips: Get set for year-end giving

As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …
🤖🦾 Help AI trust and reference your website
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🤖🦾 Help AI trust and reference your websiteCompelling contentFeaturedSearch Engine OptimizationTip

🤖🦾 Help AI trust and reference your website

People don’t rely only on search engines to find expertise anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now pull in answers directly from trusted sources. This means your site needs to be clear, authoritative, and easy for…
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