A well-rounded nonprofit website research approach goes beyond usability testing. Interviews, outreach, and other methods help you uncover the insights you need to build a more effective website.
If there’s one constant in the nonprofit world, it’s that we seldom have as much money or time as we’d like for technology projects. But you don’t need a lot of either to gather some very useful information about your…
Let’s say you’re looking to do user research — like interviews, user testing, or card sorts — with a target audience of business or nonprofit professionals. It can be tricky to reach these folks in order to recruit them, and…
I’m a big fan of user research. And to many nonprofits, user research often means surveys. But they’re really not my favorite way of collecting information. What’s Wrong With a Survey? Surveys are a well proven research method. Well, yes.…
