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Practical tips and insights for successful nonprofit websites.

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🌟🧭 Align your project team with North Star goals
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🌟🧭 Align your project team with North Star goals

🌟🧭 Align your project team with North Star goals

When you start a website project, it’s easy to get lost in features—better search, new menus, bigger photos. But those aren’t goals. Real nonprofit website goals are the outcomes you want to achieve, like increasing donations, helping more people find services, or improving site credibility. Without clear goals, every decision feels like a debate. With them, your team has a North Star that keeps design choices, content priorities, and tradeoffs…
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Featured Articles

🖼️💬 Website image alt text, done right
🖼️💬 Website image alt text, done right

🖼️💬 Website image alt text, done right

Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…
August 22, 20254 min Read More
🔥🗺️ What heatmaps reveal about your website
🔥🗺️ What heatmaps reveal about your website

🔥🗺️ What heatmaps reveal about your website

Many nonprofits live and die by Google Analytics. But there's another tool that shows you something Analytics can't: exactly where people's attention (and mouse) goes, and more importantly, where it doesn't. That's where heatmaps come in. Heatmaps (not to be…
July 29, 20253 min Read More
Motivating your nonprofit team to create great website content
Frustrated woman
Motivating your nonprofit team to create great website content

Motivating your nonprofit team to create great website content

Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the…
July 10, 20254 min Read More
UPCOMING WEBINAR

Preparing for your next nonprofit website project

(30 min) Starting a new website project can feel overwhelming before you even begin. In this session, we’ll walk through the essential steps to set your project up for success.

You’ll learn how to define clear goals and audiences, align your stakeholders, and make smart choices about time, money, and project scope. We’ll cover when  (and if) you should refresh your branding, if “quick fixes” are worth it, and practical tips for budgeting and navigating RFPs and RFIs.

This 30-minute action-packed session is ideal for nonprofit leaders, website managers, and anyone about to embark on a website project—big or small.

WHEN: Wednesday, September 10th, 1 pm ET/ 10 am PT
PRESENTER: Laura S. Quinn
WHERE: Zoom
REGISTER
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When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.

Elizabeth Horkley, New York Humanities
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I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.

Tim Browning, Hearing Loss Association of America
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I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.

Amy Sample Ward, NTEN

Who’s behind the Nonprofit Website Insider?

Hi! I’m Laura S. Quinn. Over the past 25 years, I’ve helped nonprofits of all sizes build and improve their websites—from developing strategies for national organizations like the ASPCA to guiding small community groups with limited budgets. As founder and Executive Director of Idealware, I spent a decade equipping nonprofits nationwide with clear, practical guidance on technology.

I created The Nonprofit Website Insider to share everything I’ve learned about strategy, user experience, content, and technology, offering straightforward tips any organization can use.