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Practical insights for powerful nonprofit websites.

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Best of the web 2025 🎆✨
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Best of the web 2025 🎆✨

Best of the web 2025 🎆✨

It’s that joyous time of year when my inbox is flooded with the “10 best of the year” lists from all the (many) eNewsletters I’m subscribed to. I actually love these because they’re a great way to spot trends and catch articles I missed the first time around. It also means it’s time for my annual “Best of the Web” roundup. This isn't just what caught my eye at NWI—it's…
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Featured Articles

Building your nonprofit brand: A place to begin
A multi-colored tapestry in the process of being woven
Building your nonprofit brand: A place to begin

Building your nonprofit brand: A place to begin

Nonprofits today are thinking about their brands more and more, and that's a good thing. They're looking closely at the stories they’re telling, the experiences they’re creating, and the way people feel about them. Those perceptions, feelings, stories, and experiences…
December 8, 202511 min Read More
🎯👥 Define your audiences and brand
A standing group of people
🎯👥 Define your audiences and brand

🎯👥 Define your audiences and brand

 The very first conference presentation I ever gave in the nonprofit world—at a very early NTEN gathering nearly 25 years ago—was called “Branding Through Websites.” The idea wasn’t new then, and it still holds up: everything on your site shapes…
December 8, 20255 min Read More
A thank you, on a special newsletter issue
two cute dogs wearing pointy party hats
A thank you, on a special newsletter issue

A thank you, on a special newsletter issue

I just sent out a special issue of the Nonprofit Website Insider. It’s our 50th issue! That’s fifty newsletters filled with practical, usable advice to help you build a website that pushes your mission forward.  In all honesty, this newsletter…
December 1, 20253 min Read More
UPCOMING WEBINAR

Better Than AI: Using Stock Photos for Authentic Storytelling (30min)

(30 min)

In an era where your visitors are increasingly skeptical of “fake” digital content, the images you choose for your website are critical tools for building real trust. While it’s always best to use your own photos, stock imagery can be a fast and free way to represent people—if you know what to look for. You could easily use AI to generate a happy-looking person in seconds, but does that image really represent your community, and is it ethical?

Join us for this 30-minute session to learn how to find and use stock photos that feel authentic, allowing you to tell a real story while avoiding the ethical pitfalls of AI-generated imagery.

In this webinar, we’ll cover:

  • How to find stock photos that don’t immediately scream “stock!”
  • How to identify diverse stock photos that don’t look like “tokenism.”
  • When and why to edit photos to make them your own.
  • How to avoid common “copyright trawl” lawsuits.
WHEN: Wednesday, January 21st, 12 pm ET/ 9 am PT
PRESENTER: Laura S. Quinn
WHERE: Zoom
REGISTER
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When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.

Elizabeth Horkley, New York Humanities
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I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.

Tim Browning, Hearing Loss Association of America
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I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.

Amy Sample Ward, NTEN