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Nonprofit Website Insider

This twice-monthly email is packed with practical tips, case studies, and free webinars to help you keep your website effective. From plain-language writing and SEO basics to smarter workflows and real-life examples, each issue shares ideas you can put to work right away—whether you’re part of a team or managing it all yourself.

Recent Issues

Tip

Woman comparing types of bread in a grocery story

🤯 💸The Paradox of Choice on Your Donate Page

May 29, 2026

Have you ever stood in the cereal aisle, just trying to pick something new, been overwhelmed with all the options, and walked out with nothing? That's the “paradox of choice” at work. It's a well-documented phenomenon: we assume more options…

Woman working on a laptop on a grassy lawn in front of a river

🌎💻 Your website has a carbon footprint

April 28, 2026

Earth Day was last week, but the question of whether our choices are helping or hurting the planet doesn't take a day off, and that includes choices like how your website is built and who's powering it. There are three…

a blind man sitting and listening to a phone, with a white cane propped next to him

⚠️♿ Don’t rely on accessibility overlays

April 14, 2026

Making your website accessible is important—but it’s not always quick or easy. (If it were, we’d all have perfectly accessible websites already!) That’s why many nonprofits turn to “accessibility overlays” or widgets that promise a fast fix. These are tools,…

📊🤔 Take a guess at your website results

March 25, 2026

Many nonprofits keep an eye on website numbers like pageviews, email signups, new blog posts posted, or event registrations. But fewer organizations take an extra step that helps you actually learn from those numbers: making a forecast. A forecast is…

👋🏙️ Promoting your website in real life

March 14, 2026

When nonprofit website promotion comes up, the conversation usually jumps straight to SEO, AI, and digital ads. All of that matters. But your audience doesn’t live exclusively (or even mostly) online. They’re at bus stops, conferences, clinics, libraries, and community…

Close up shot of a jaguar outside, staring into the camera

🐲🧚 Define the guardians of your web pages

February 24, 2026

Does the term “nonprofit website governance” sound like something that requires a three-ring binder and a consensus-building retreat in the mountains? It doesn’t, of course. It just starts with a simple, slightly uncomfortable question: Who owns what? Websites don't get…

What People Are Saying

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When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.
Elizabeth Horkley, New York Humanities

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I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.
Tim Browning, Hearing Loss Association of America

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I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.
Amy Sample Ward, NTEN

Who’s behind the Nonprofit Website Insider?

Hi! I’m Laura S. Quinn. Over the past 25 years, I’ve helped nonprofits of all sizes build and improve their websites—from developing strategies for national organizations like the ASPCA to guiding small community groups with limited budgets. As founder and Executive Director of Idealware, I spent a decade equipping nonprofits nationwide with clear, practical guidance on technology.

I created The Nonprofit Website Insider to share everything I’ve learned about strategy, user experience, content, and technology, offering straightforward tips any organization can use.