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Nonprofit Website Insider

This twice-monthly email is packed with practical tips, case studies, and free webinars to help you keep your website effective. From plain-language writing and SEO basics to smarter workflows and real-life examples, each issue shares ideas you can put to work right away—whether you’re part of a team or managing it all yourself.

Recent Issues

Tip

📊🤔 Take a guess at your website results

March 25, 2026

Many nonprofits keep an eye on website numbers like pageviews, email signups, new blog posts posted, or event registrations. But fewer organizations take an extra step that helps you actually learn from those numbers: making a forecast. A forecast is…

👋🏙️ Promoting your website in real life

March 14, 2026

When nonprofit website promotion comes up, the conversation usually jumps straight to SEO, AI, and digital ads. All of that matters. But your audience doesn’t live exclusively (or even mostly) online. They’re at bus stops, conferences, clinics, libraries, and community…

Close up shot of a jaguar outside, staring into the camera

🐲🧚 Define the guardians of your web pages

February 24, 2026

Does the term “nonprofit website governance” sound like something that requires a three-ring binder and a consensus-building retreat in the mountains? It doesn’t, of course. It just starts with a simple, slightly uncomfortable question: Who owns what? Websites don't get…

💲🕊️ Put your website dollars where your values are

February 18, 2026

Right now, many of us are reexamining where our dollars go—and that should include website spending. Nonprofits put real thought into whether their messaging reflects their values. But what about the platforms and processes behind the website itself? While there's…

Screenshot from VPLC.org website showing a combination of a personal story and statistics showing a broader picture

❤️📈 Stories + stats are better together

January 21, 2026

Many nonprofits are working on annual reports right now. That makes this a good moment to think about how you show your work year-round. Because your annual report content shouldn’t live in a PDF and disappear—you can (and should!) reuse…

A computer screen showing an image of fireworks

Best of the web 2025 🎆✨

January 7, 2026

It’s that joyous time of year when my inbox is flooded with the “10 best of the year” lists from all the (many) eNewsletters I’m subscribed to. I actually love these because they’re a great way to spot trends and…

What People Are Saying

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When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.
Elizabeth Horkley, New York Humanities

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I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.
Tim Browning, Hearing Loss Association of America

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I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.
Amy Sample Ward, NTEN

Who’s behind the Nonprofit Website Insider?

Hi! I’m Laura S. Quinn. Over the past 25 years, I’ve helped nonprofits of all sizes build and improve their websites—from developing strategies for national organizations like the ASPCA to guiding small community groups with limited budgets. As founder and Executive Director of Idealware, I spent a decade equipping nonprofits nationwide with clear, practical guidance on technology.

I created The Nonprofit Website Insider to share everything I’ve learned about strategy, user experience, content, and technology, offering straightforward tips any organization can use.