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Nonprofit Website Insider

This twice-monthly email is packed with practical tips, case studies, and free webinars to help you keep your website effective. From plain-language writing and SEO basics to smarter workflows and real-life examples, each issue shares ideas you can put to work right away—whether you’re part of a team or managing it all yourself.

Recent Issues

Tip

a mosaic with somewhat uneven pieces radiating out from the center

🌱🌼 What’s your next mini-project? Think progress over perfection

October 20, 2025

If you’re waiting for your website to be “finished,” you’ll be waiting forever. It should be a living tool that changes as your organization and your audience do. The goal isn’t perfection—it’s progress. Still, many nonprofits treat their websites like…

Collage of different photos showing different types of families of different races and compositions

🌍📸 Ethical and inclusive images —for a better world and website

October 6, 2025

Images on your site send powerful signals about your values. They can either reinforce tired stereotypes—or show a more inclusive, hopeful world. That’s why it’s worth putting real thought into the equity and diversity of your website images. Choosing the…

Silhouette of a person with a flashlight looking up at a starry sky

💰🌟 Website fundraising tips: Get set for year-end giving

September 22, 2025

As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …

🌟🧭 Align your project team with North Star goals

September 5, 2025

When you start a website project, it’s easy to get lost in features—better search, new menus, bigger photos. But those aren’t goals. Real nonprofit website goals are the outcomes you want to achieve, like increasing donations, helping more people find…

Easy ways to make your donation landing page great

September 2, 2025

A donation landing page is the webpage where people actually complete their gift to your organization. It’s usually where your “Donate” button leads, and it’s one of the most important pages on your website. A strong donation page removes barriers,…

🖼️💬 Website image alt text, done right

August 22, 2025

Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…

What People Are Saying

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When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.
Elizabeth Horkley, New York Humanities

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I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.
Tim Browning, Hearing Loss Association of America

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I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.
Amy Sample Ward, NTEN

Who’s behind the Nonprofit Website Insider?

Hi! I’m Laura S. Quinn. Over the past 25 years, I’ve helped nonprofits of all sizes build and improve their websites—from developing strategies for national organizations like the ASPCA to guiding small community groups with limited budgets. As founder and Executive Director of Idealware, I spent a decade equipping nonprofits nationwide with clear, practical guidance on technology.

I created The Nonprofit Website Insider to share everything I’ve learned about strategy, user experience, content, and technology, offering straightforward tips any organization can use.