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Nonprofit Website Insider

This twice-monthly email is packed with practical tips, case studies, and free webinars to help you keep your website effective. From plain-language writing and SEO basics to smarter workflows and real-life examples, each issue shares ideas you can put to work right away—whether you’re part of a team or managing it all yourself.

    Recent Issues

    Best of the web 2025 🎆✨
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    Best of the web 2025 🎆✨

    Best of the web 2025 🎆✨

    January 7, 2026
    It’s that joyous time of year when my inbox is flooded with the “10 best of the year” lists from all the (many) eNewsletters I’m subscribed to. I actually love these because they’re a great way to spot trends and…
    🎯👥 Define your audiences and brand
    A standing group of people
    🎯👥 Define your audiences and brand

    🎯👥 Define your audiences and brand

    December 8, 2025
     The very first conference presentation I ever gave in the nonprofit world—at a very early NTEN gathering nearly 25 years ago—was called “Branding Through Websites.” The idea wasn’t new then, and it still holds up: everything on your site shapes…
    💰🌟 Website fundraising tips: Get set for year-end giving
    A group of happy people showing Giving Tuesday signage
    💰🌟 Website fundraising tips: Get set for year-end giving

    💰🌟 Website fundraising tips: Get set for year-end giving

    November 24, 2025
    As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …
    🤖🦾 Help AI trust and reference your website
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    🤖🦾 Help AI trust and reference your website

    🤖🦾 Help AI trust and reference your website

    November 14, 2025
    People don’t rely only on search engines to find expertise anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now pull in answers directly from trusted sources. This means your site needs to be clear, authoritative, and easy for…
    📣🌎 Let your content live beyond your website
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    📣🌎 Let your content live beyond your website

    📣🌎 Let your content live beyond your website

    October 30, 2025
    Most nonprofits think of their website as home base: the place where everything important lives. It’s carefully maintained, proudly stocked… and a little lonely. That’s because people aren’t likely to be wandering onto your website. They’re bumping into your ideas…
    🌱🌼 What’s your next mini-project? Think progress over perfection
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    🌱🌼 What’s your next mini-project? Think progress over perfection

    🌱🌼 What’s your next mini-project? Think progress over perfection

    October 20, 2025
    If you’re waiting for your website to be “finished,” you’ll be waiting forever. It should be a living tool that changes as your organization and your audience do. The goal isn’t perfection—it’s progress. Still, many nonprofits treat their websites like…

    What People Are Saying

    “

    When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.

    Elizabeth Horkley, New York Humanities
    “

    I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.

    Tim Browning, Hearing Loss Association of America
    “

    I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.

    Amy Sample Ward, NTEN

    Who’s behind the Nonprofit Website Insider?

    Hi! I’m Laura S. Quinn. Over the past 25 years, I’ve helped nonprofits of all sizes build and improve their websites—from developing strategies for national organizations like the ASPCA to guiding small community groups with limited budgets. As founder and Executive Director of Idealware, I spent a decade equipping nonprofits nationwide with clear, practical guidance on technology.

    I created The Nonprofit Website Insider to share everything I’ve learned about strategy, user experience, content, and technology, offering straightforward tips any organization can use.