Looking for nonprofit website basics? This section covers the essentials—content, usability, accessibility, design, SEO, and more. Find straightforward guidance to help you build a strong, effective website for your nonprofit.
Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…
Many nonprofits live and die by Google Analytics. But there's another tool that shows you something Analytics can't: exactly where people's attention (and mouse) goes, and more importantly, where it doesn't. That's where heatmaps come in. Heatmaps (not to be…
(30 min, free subscription required) Keeping the content on your nonprofit website useful and current requires a plan—but not the kind that takes over your life. In this recorded webinar, we look at sustainable processes for maintaining your website that…
Looking for authentic, high-quality images for your nonprofit’s website or materials? This Tip shares great free stock photo sites—so you can find great visuals quickly.
Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the…
Sometimes you know your website has issues, but you're not sure precisely what they are or how to prioritize fixing them. Enter the heuristic evaluation—a systematic way to review your site against proven best practices and uncover problems that might…
(External Link) An equitable website isn’t just a “nice to have.” It’s often the first—and sometimes only—place where the public interacts with your organization. And for many people, that interaction shapes whether they feel welcome, respected, and able to access…
(Free subscriber only) For many websites packed with important content, usability isn’t just about whether a form works—it’s about whether people can actually find and understand the information they need. That’s especially true when it comes to usability for content-rich…
An eNewsletter is one of your best tools for staying connected with supporters. Since just tucking a newsletter signup at the bottom of your homepage won't get you nearly as many subscribers as you could, here's some ways to maximize…
(30 min, free subscription required) Decades of research show that people approach complex information online completely differently than in print. Online readers scan rather than read, prioritize concise information, and navigate content in non-linear ways. In this recording of a…
Have you ever observed someone interacting with a page of dense information? They scan, jump around, and hunt for specific answers to their questions. Here's some tips to keep in mind to support this kind of scanning behavior.
By Karen Heredia and Laura S. Quinn Text messaging is a critical channel for reaching people with limited internet access, especially those seeking legal assistance. For many vulnerable populations—including those with limited data plans, irregular computer access, or unstable housing—SMS…
