Search isn’t just about Google anymore. With AI-driven tools like ChatGPT, Gemini, and Copilot changing how people find answers, discover organizations, and make decisions, many nonprofits are already seeing a drop in traditional search traffic. Those that adapt quickly will be the ones that stay visible, build trust, and expand their impact.
Experts TJ Peeler and Meredith Berents from Allegiance Group + Pursuant for a practical look at how AI search is reshaping discovery, and what you can do about it.
You’ll learn how to strengthen your website to attract AI attention, create content that resonates with both people and algorithms, and measure success in this new environment. You’ll leave with a clearer sense of how AI search works, what it prioritizes, and concrete steps to make your content easier to find right now.
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