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Project Management & Strategy.

Nonprofit website project management means balancing strategy, teamwork, and practical choices. From defining roles and setting priorities to choosing firms and funding your site, these resources offer clear guidance for planning and managing your next website project—whatever your nonprofits' size.

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📈 ⚾ The case for rough ROIs and ballpark budgets
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📈 ⚾ The case for rough ROIs and ballpark budgetsDefining Strategy & VisionFunding ProjectsTip

📈 ⚾ The case for rough ROIs and ballpark budgets

“Return on investment” (ROI) may sound like a boardroom buzzword, but it’s really just asking: Is this project worth it? When it comes to nonprofit website projects, many leaders get stuck trying to calculate exact financial benefits. The truth is,…
“Minimal Viable Products” in the nonprofit world
“Minimal Viable Products” in the nonprofit worldArticleProject Management & StrategySelecting Technologies

“Minimal Viable Products” in the nonprofit world

You’ve may have heard the term “Minimal Viable Product” (or MVP) if you spend time around tech projects. Eric Ries, best known for his book The Lean Startup, popularized the idea. The concept is simple: instead of building a big,…
Webinar: ​Maintaining clean and current website content… without the stress
Webinar: ​Maintaining clean and current website content… without the stressCompelling contentManaging PeopleSubscriber OnlyVideoWebinar

Webinar: ​Maintaining clean and current website content… without the stress

(30 min, free subscription required) Keeping the content on your nonprofit website useful and current requires a plan—but not the kind that takes over your life. In this recorded webinar, we look at sustainable processes for maintaining your website that…
Motivating your nonprofit team to create great website content
Frustrated woman
Motivating your nonprofit team to create great website contentArticleCompelling contentFeaturedManaging PeopleProject Management & StrategyWebsite Fundamentals

Motivating your nonprofit team to create great website content

Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the…
😱😮 Clear roles—Because every website project needs less drama
😱😮 Clear roles—Because every website project needs less dramaFeaturedManaging PeopleProject Management & StrategyTip

😱😮 Clear roles—Because every website project needs less drama

Learn how to structure your team for success with these six essential nonprofit website project roles. Whether you're updating a section or launching a full redesign, the right roles keep your project moving forward.
Webinar: Successfully managing website firms and consultants
Webinar: Successfully managing website firms and consultantsChoosing Website FirmsManaging PeopleProject Management & StrategySubscriber OnlyVideoWebinar

Webinar: Successfully managing website firms and consultants

(1 hr, free subscription required) In this recorded webinar, Laura teams up with Brenna Jennings from the ASPCA to share practical tips for nonprofits looking to hire a digital services firm or consultant for a website project. We cover everything…
Template: Request for Information
Template: Request for InformationChoosing Website FirmsProject Management & StrategySubscriber Only

Template: Request for Information

(Free subscription required) This downloadable template, compatible with Google or Word, allows you to find prospective vendors in a more effective and equitable way. You’ll hear from a more tailored group of vendors who will provide easy-to-parse key information about…
Should you remove “woke” buzzwords from your website?
Should you remove “woke” buzzwords from your website?Equity & AccessibilityManaging PeopleProject Management & StrategyTipWebsite Fundamentals

Should you remove “woke” buzzwords from your website?

Should you consider removing “woke” buzzwords or DEI policies from their websites? Unfortunately, this is a very legitimate question for those who provide essential services. Here's a few considerations for boards to think through to decide if they are one…
Template: Managing the tasks for your nonprofit website
Template: Managing the tasks for your nonprofit websitePrioritizing TasksProject Management & StrategySubscriber Only

Template: Managing the tasks for your nonprofit website

(Free subscription required) This downloadable Website Project Management Template helps you turn a messy list of ideas into a clear, doable plan. It allows you to put your tasks in one place, and prioritize and estimate them as per our…
Website tradeoffs: staff time, money, scope and polish
Website tradeoffs: staff time, money, scope and polishArticleDefining Strategy & VisionProject Management & StrategySelecting Technologies

Website tradeoffs: staff time, money, scope and polish

When you're planning a website, you need to find the right mix of three important things: the staff time you spend on it, the money it costs, and the scope of your final site. And then there’s a four element—…
Traditional RFPs: inefficient and inequitable
Traditional RFPs: inefficient and inequitableArticleChoosing Website FirmsFeaturedProject Management & Strategy

Traditional RFPs: inefficient and inequitable

It’s time for us to reconsider the traditional Request for Proposals (RFP) process in the nonprofit world. The current process was designed for the needs of giant nonprofits and large, traditional vendors. It doesn’t help organizations cast a broader net…
A guide to managing your website project tasks
A guide to managing your website project tasksFeaturedPrioritizing TasksProject Management & StrategySelecting Technologies

A guide to managing your website project tasks

Managing nonprofit website tasks can feel overwhelming, but with the right approach, you can turn an endless to-do list into a clear, actionable plan. This article walks you through practical nonprofit task management techniques—like smart prioritization and realistic estimation—to help…