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Building your nonprofit brand: A place to begin
A multi-colored tapestry in the process of being woven
Building your nonprofit brand: A place to begin

Building your nonprofit brand: A place to begin

Nonprofits today are thinking about their brands more and more, and that's a good thing. They're looking closely at the stories they’re telling, the experiences they’re creating, and the way people feel about them. Those perceptions, feelings, stories, and experiences all make up their brand in the minds of other people. Nonprofits often say, "We need to rebrand," or "Our…
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A multi-colored tapestry in the process of being woven
🎯👥 Define your audiences and brand
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🎯👥 Define your audiences and brandDefining Strategy & VisionFeaturedProject Management & StrategyTip

🎯👥 Define your audiences and brand

 The very first conference presentation I ever gave in the nonprofit world—at a very early NTEN gathering nearly 25 years ago—was called “Branding Through Websites.” The idea wasn’t new then, and it still holds up: everything on your site shapes…
A thank you, on a special newsletter issue
two cute dogs wearing pointy party hats
A thank you, on a special newsletter issueFeatured

A thank you, on a special newsletter issue

I just sent out a special issue of the Nonprofit Website Insider. It’s our 50th issue! That’s fifty newsletters filled with practical, usable advice to help you build a website that pushes your mission forward.  In all honesty, this newsletter…
💰🌟 Website fundraising tips: Get set for year-end giving
A group of happy people showing Giving Tuesday signage
💰🌟 Website fundraising tips: Get set for year-end givingFeaturedFundraising & ConversionTipUsability & Credibility

💰🌟 Website fundraising tips: Get set for year-end giving

As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …
🤖🦾 Help AI trust and reference your website
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🤖🦾 Help AI trust and reference your websiteCompelling contentFeaturedSearch Engine OptimizationTip

🤖🦾 Help AI trust and reference your website

People don’t rely only on search engines to find expertise anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now pull in answers directly from trusted sources. This means your site needs to be clear, authoritative, and easy for…
Turn your website content into a social media pipeline
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Turn your website content into a social media pipelineArticleCompelling contentFeaturedWebsite Fundamentals

Turn your website content into a social media pipeline

Your website probably has more great content than you realize: articles, guides, and stories that explain what you do. Meanwhile, your social content calendar is looking a little empty. Sound familiar? Social media strategist Julia Campbell has seen this challenge…
🌱🌼 What’s your next mini-project? Think progress over perfection
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🌱🌼 What’s your next mini-project? Think progress over perfectionFeaturedProject Management & StrategySitewide improvementsTip

🌱🌼 What’s your next mini-project? Think progress over perfection

If you’re waiting for your website to be “finished,” you’ll be waiting forever. It should be a living tool that changes as your organization and your audience do. The goal isn’t perfection—it’s progress. Still, many nonprofits treat their websites like…
Defining a shared vision for your website project
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Defining a shared vision for your website projectArticleDefining Strategy & VisionFeaturedProject Management & Strategy

Defining a shared vision for your website project

Your nonprofit is taking on a new website project. You think you have a pretty good understanding of what's important…but are you sure? And do others in your organization share that understanding? Misunderstandings from the beginning can really trip your…
🌍📸 Ethical and inclusive images —for a better world and website
Collage of different photos showing different types of families of different races and compositions
🌍📸 Ethical and inclusive images —for a better world and websiteEquity & AccessibilityFeaturedGraphic DesignTipWebsite Fundamentals

🌍📸 Ethical and inclusive images —for a better world and website

Images on your site send powerful signals about your values. They can either reinforce tired stereotypes—or show a more inclusive, hopeful world. That’s why it’s worth putting real thought into the equity and diversity of your website images. Choosing the…
🌟🧭 Align your project team with North Star goals
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🌟🧭 Align your project team with North Star goalsDefining Strategy & VisionFeaturedPrioritizing TasksTip

🌟🧭 Align your project team with North Star goals

When you start a website project, it’s easy to get lost in features—better search, new menus, bigger photos. But those aren’t goals. Real nonprofit website goals are the outcomes you want to achieve, like increasing donations, helping more people find…
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