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🌍📸 Ethical and inclusive images —for a better world and website
Collage of different photos showing different types of families of different races and compositions
🌍📸 Ethical and inclusive images —for a better world and website

🌍📸 Ethical and inclusive images —for a better world and website

Images on your site send powerful signals about your values. They can either reinforce tired stereotypes—or show a more inclusive, hopeful world. That’s why it’s worth putting real thought into the equity and diversity of your website images. Choosing the images can be time consuming. Let’s be honest: images are hard! But start with what’s real. Use photos of your…
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Collage of different photos showing different types of families of different races and compositions
💰🌟 Website fundraising tips: Get set for year-end giving
Silhouette of a person with a flashlight looking up at a starry sky
💰🌟 Website fundraising tips: Get set for year-end givingFeaturedFundraising & ConversionTipUsability & Credibility

💰🌟 Website fundraising tips: Get set for year-end giving

As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …
🌟🧭 Align your project team with North Star goals
Silhouette of a person with a flashlight looking up at a starry sky
🌟🧭 Align your project team with North Star goalsDefining Strategy & VisionFeaturedPrioritizing TasksTip

🌟🧭 Align your project team with North Star goals

When you start a website project, it’s easy to get lost in features—better search, new menus, bigger photos. But those aren’t goals. Real nonprofit website goals are the outcomes you want to achieve, like increasing donations, helping more people find…
🖼️💬 Website image alt text, done right
🖼️💬 Website image alt text, done rightEquity & AccessibilityFeaturedSearch Engine OptimizationTipWebsite Fundamentals

🖼️💬 Website image alt text, done right

Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…
🔥🗺️ What heatmaps reveal about your website
🔥🗺️ What heatmaps reveal about your websiteFeaturedFundraising & ConversionMetrics & AnalyticsTipUsability & Credibility

🔥🗺️ What heatmaps reveal about your website

Many nonprofits live and die by Google Analytics. But there's another tool that shows you something Analytics can't: exactly where people's attention (and mouse) goes, and more importantly, where it doesn't. That's where heatmaps come in. Heatmaps (not to be…
Motivating your nonprofit team to create great website content
Frustrated woman
Motivating your nonprofit team to create great website contentArticleCompelling contentFeaturedManaging PeopleProject Management & StrategyWebsite Fundamentals

Motivating your nonprofit team to create great website content

Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the…
😱😮 Clear roles—Because every website project needs less drama
😱😮 Clear roles—Because every website project needs less dramaFeaturedManaging PeopleProject Management & StrategyTip

😱😮 Clear roles—Because every website project needs less drama

Learn how to structure your team for success with these six essential nonprofit website project roles. Whether you're updating a section or launching a full redesign, the right roles keep your project moving forward.
Seven ways to build an equitable website ➡️
Seven ways to build an equitable website ➡️Equity & AccessibilityExternal ArticleFeaturedWebsite Fundamentals

Seven ways to build an equitable website ➡️

(External Link) An equitable website isn’t just a “nice to have.” It’s often the first—and sometimes only—place where the public interacts with your organization. And for many people, that interaction shapes whether they feel welcome, respected, and able to access…
Evaluating usability on content-rich nonprofit websites
Evaluating usability on content-rich nonprofit websitesArticleCompelling contentEvaluating Via ChecklistsFeaturedResearch & MeasurementSubscriber OnlyWebsite Fundamentals

Evaluating usability on content-rich nonprofit websites

(Free subscriber only) For many websites packed with important content, usability isn’t just about whether a form works—it’s about whether people can actually find and understand the information they need. That’s especially true when it comes to usability for content-rich…
📮🔥 Maximize eNews signups
📮🔥 Maximize eNews signupsFeaturedFundraising & ConversionTipWebsite Fundamentals

📮🔥 Maximize eNews signups

An eNewsletter is one of your best tools for staying connected with supporters. Since just tucking a newsletter signup at the bottom of your homepage won't get you nearly as many subscribers as you could, here's some ways to maximize…
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