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Compelling content.

Keeping up with your website blogs, articles, and other content can mean wrangling, writing, and optimizing day in and day out. The good news is, there are proven ways to make the process easier. These resources offer practical tips for creating and maintaining effective nonprofit blogs and website articles.

Webinar: Keeping your website visible in the age of AI search (35-min)
Webinar: Keeping your website visible in the age of AI search (35-min)Compelling contentSearch Engine OptimizationVideoWebinarWebsite Fundamentals

Webinar: Keeping your website visible in the age of AI search (35-min)

https://youtu.be/_k6CYHtVTHw 35-minute recording from a live session, Nov 2025 Search isn’t just about Google anymore. With AI-driven tools like ChatGPT, Gemini, and Copilot changing how people find answers, discover organizations, and make decisions, many nonprofits are already seeing a drop…
🤖🦾 Help AI trust and reference your website
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🤖🦾 Help AI trust and reference your websiteCompelling contentFeaturedSearch Engine OptimizationTip

🤖🦾 Help AI trust and reference your website

People don’t rely only on search engines to find expertise anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now pull in answers directly from trusted sources. This means your site needs to be clear, authoritative, and easy for…
📣🌎 Let your content live beyond your website
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📣🌎 Let your content live beyond your websiteCompelling contentFundraising & ConversionSearch Engine OptimizationTip

📣🌎 Let your content live beyond your website

Most nonprofits think of their website as home base: the place where everything important lives. It’s carefully maintained, proudly stocked… and a little lonely. That’s because people aren’t likely to be wandering onto your website. They’re bumping into your ideas…
Turn your website content into a social media pipeline
A large pipe mounted to the ceiling with a handle, stopped off, to let the water flow
Turn your website content into a social media pipelineArticleCompelling contentFeaturedWebsite Fundamentals

Turn your website content into a social media pipeline

Your website probably has more great content than you realize: articles, guides, and stories that explain what you do. Meanwhile, your social content calendar is looking a little empty. Sound familiar? Social media strategist Julia Campbell has seen this challenge…
Webinar: ​Maintaining clean and current website content… without the stress
Webinar: ​Maintaining clean and current website content… without the stressCompelling contentManaging PeopleSubscriber OnlyVideoWebinar

Webinar: ​Maintaining clean and current website content… without the stress

(30 min, free subscription required) Keeping the content on your nonprofit website useful and current requires a plan—but not the kind that takes over your life. In this recorded webinar, we look at sustainable processes for maintaining your website that…
Motivating your nonprofit team to create great website content
Frustrated woman
Motivating your nonprofit team to create great website contentArticleCompelling contentFeaturedManaging PeopleProject Management & StrategyWebsite Fundamentals

Motivating your nonprofit team to create great website content

Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the…
Evaluating usability on content-rich nonprofit websites
Evaluating usability on content-rich nonprofit websitesArticleCompelling contentEvaluating Via ChecklistsFeaturedResearch & MeasurementSubscriber OnlyWebsite Fundamentals

Evaluating usability on content-rich nonprofit websites

(Free subscriber only) For many websites packed with important content, usability isn’t just about whether a form works—it’s about whether people can actually find and understand the information they need. That’s especially true when it comes to usability for content-rich…
Webinar: How web visitors digest complex information
Webinar: How web visitors digest complex informationCompelling contentSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: How web visitors digest complex information

(30 min, free subscription required) Decades of research show that people approach complex information online completely differently than in print. Online readers scan rather than read, prioritize concise information, and navigate content in non-linear ways. In this recording of a…
🔍⏱️ Designing for scanning behavior
🔍⏱️ Designing for scanning behaviorCompelling contentFeaturedTipWebsite Fundamentals

🔍⏱️ Designing for scanning behavior

Have you ever observed someone interacting with a page of dense information? They scan, jump around, and hunt for specific answers to their questions. Here's some tips to keep in mind to support this kind of scanning behavior.
A Detailed Framework to Evaluate Legal Aid Websites
A Detailed Framework to Evaluate Legal Aid WebsitesArticleCompelling contentEvaluating Via ChecklistsResearch & Measurement

A Detailed Framework to Evaluate Legal Aid Websites

A heuristics evaluation is a structured way to assess websites against practical usability guidelines. This framework has been developed specifically for assessing legal aid triage and intake flows. It combines established UX best practices with specialized criteria for legal services,…
Essential guidelines for legal aid websites
Essential guidelines for legal aid websitesArticleCompelling contentEvaluating Via ChecklistsResearch & Measurement

Essential guidelines for legal aid websites

By Karen Heredia and Laura S. Quinn For legal aid websites, usability isn't just about convenience—it's about justice. When people facing eviction, domestic violence, or crushing debt visit your website, they're likely feeling in crisis and seeking crucial assistance. If…
📝 👪 Collecting stories that matter
📝 👪 Collecting stories that matterCompelling contentFundraising & ConversionTipWebsite Fundamentals

📝 👪 Collecting stories that matter

Stories of how real people are affected by new policies are incredibly powerful. But if you've ever tried gathering impactful stories, you know they don't just fall out of your everyday work. Here's some tips to help.