Looking for nonprofit website basics? This section covers the essentials—content, usability, accessibility, design, SEO, and more. Find straightforward guidance to help you build a strong, effective website for your nonprofit.
As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …
https://youtu.be/_k6CYHtVTHw 35-minute recording from a live session, Nov 2025 Search isn’t just about Google anymore. With AI-driven tools like ChatGPT, Gemini, and Copilot changing how people find answers, discover organizations, and make decisions, many nonprofits are already seeing a drop…
People don’t rely only on search engines to find expertise anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now pull in answers directly from trusted sources. This means your site needs to be clear, authoritative, and easy for…
Most nonprofits think of their website as home base: the place where everything important lives. It’s carefully maintained, proudly stocked… and a little lonely. That’s because people aren’t likely to be wandering onto your website. They’re bumping into your ideas…
Your website probably has more great content than you realize: articles, guides, and stories that explain what you do. Meanwhile, your social content calendar is looking a little empty. Sound familiar? Social media strategist Julia Campbell has seen this challenge…
If you’re waiting for your website to be “finished,” you’ll be waiting forever. It should be a living tool that changes as your organization and your audience do. The goal isn’t perfection—it’s progress. Still, many nonprofits treat their websites like…
(25 min, free subscription required) Your website is often the first—and sometimes only—place where the public interacts with your organization. And for many people, that interaction shapes whether they feel welcome, respected, and able to access what you offer. In…
Images on your site send powerful signals about your values. They can either reinforce tired stereotypes—or show a more inclusive, hopeful world. That’s why it’s worth putting real thought into the equity and diversity of your website images. Choosing the…
A donation landing page is the webpage where people actually complete their gift to your organization. It’s usually where your “Donate” button leads, and it’s one of the most important pages on your website. A strong donation page removes barriers,…
Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…
Many nonprofits live and die by Google Analytics. But there's another tool that shows you something Analytics can't: exactly where people's attention (and mouse) goes, and more importantly, where it doesn't. That's where heatmaps come in. Heatmaps (not to be…
(30 min, free subscription required) Keeping the content on your nonprofit website useful and current requires a plan—but not the kind that takes over your life. In this recorded webinar, we look at sustainable processes for maintaining your website that…
