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Equity & Accessibility.

Nonprofit website accessibility is about making your site usable and welcoming for everyone. From practical steps for accessible design to building equity and celebrating diversity, these resources offer guidance to help your nonprofit create a site that’s truly inclusive.

🖼️💬 Website image alt text, done right
🖼️💬 Website image alt text, done rightEquity & AccessibilitySearch Engine OptimizationTipWebsite Fundamentals

🖼️💬 Website image alt text, done right

Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…
Seven ways to build an equitable website ➡️
Seven ways to build an equitable website ➡️Equity & AccessibilityExternal ArticleFeaturedWebsite Fundamentals

Seven ways to build an equitable website ➡️

(External Link) An equitable website isn’t just a “nice to have.” It’s often the first—and sometimes only—place where the public interacts with your organization. And for many people, that interaction shapes whether they feel welcome, respected, and able to access…
Should you remove “woke” buzzwords from your website?
Should you remove “woke” buzzwords from your website?Equity & AccessibilityManaging PeopleProject Management & StrategyTipWebsite Fundamentals

Should you remove “woke” buzzwords from your website?

Should you consider removing “woke” buzzwords or DEI policies from their websites? Unfortunately, this is a very legitimate question for those who provide essential services. Here's a few considerations for boards to think through to decide if they are one…
✨🔍 Recognizing subtle acts of exclusion
✨🔍 Recognizing subtle acts of exclusionEquity & AccessibilityManaging PeopleProject Management & StrategyTipWebsite Fundamentals

✨🔍 Recognizing subtle acts of exclusion

We've all been there: accidentally committing what's often labeled as “micro-aggressions” But this term has always felt imprecise to me. That’s why I was struck by an alternate phrase: Subtle Acts of Exclusion (SAEs).
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your websiteEquity & AccessibilityTipWebsite Fundamentals

🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website

Website "inclusiveness" often gets narrowly defined as "accessibility for people with disabilities." But take some time to think about if your website welcomes all the diverse people who visit.
Moving from RFPs to RFIs for equity and affordability ➡️
Moving from RFPs to RFIs for equity and affordability ➡️Choosing Website FirmsEquity & AccessibilityExternal ArticleProject Management & StrategyWebsite Fundamentals

Moving from RFPs to RFIs for equity and affordability ➡️

In this article on the National Council of Nonprofits website, I explain why traditional RFPs often leave out smaller, high-quality firms—especially those led by women and people from underrepresented groups—while also raising project costs. I recommend a more equitable, two-stage…
A practical roadmap to website accessibility
A practical roadmap to website accessibilityArticleEquity & AccessibilityGraphic DesignWebsite Fundamentals

A practical roadmap to website accessibility

Are you worried about how accessible your website is? If you need to wonder, it's likely that your site does in fact have problems that make it hard for some of your visitors to use. Unless the site was built…