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Search Engine Optimization.

Nonprofit website SEO means making your site easier to find in search engines, so your content reaches the audiences who need it most. Start with the essentials, then explore advanced tips like using Google Search Console and schema.

🖼️💬 Website image alt text, done right
🖼️💬 Website image alt text, done rightEquity & AccessibilitySearch Engine OptimizationTipWebsite Fundamentals

🖼️💬 Website image alt text, done right

Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…
Crediting Authors for Articles and Blog Posts: Why and How
Crediting Authors for Articles and Blog Posts: Why and HowArticleCompelling contentSearch Engine OptimizationWebsite Fundamentals

Crediting Authors for Articles and Blog Posts: Why and How

As digital content is increasingly being taken over by AI generated and less than reliable information, it's becoming harder and harder for nonprofits to build trust and establish credibility with their audience. One tactic that can be useful is to…
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)Metrics & AnalyticsSearch Engine OptimizationSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)

(45 min, free subscription required) Are you using Google Search Console (GSC) to understand the critical underpinnings of your Search Engine Optimization? You really should be. It's free and straightforward to setup and use. It looks technical, but there's a…
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeedSearch Engine OptimizationTipWebsite Fundamentals

🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed

Search engine optimization (SEO) is a crucial aspect of digital marketing that every nonprofit should prioritize. After all, no matter how excellent your website is, it won't be nearly as useful target audience can't find it through the search engines…
Eight schema strategies for nonprofit content websites
Eight schema strategies for nonprofit content websitesArticleSearch Engine OptimizationWebsite Fundamentals

Eight schema strategies for nonprofit content websites

Have you wondered how people get the nifty boxes at the top of Google which shows an organizational summary, an image and title of their article, or even a walkthrough of steps? Those boxes not only provide more traffic to…