Research & Measurement Archives - Nonprofit Website Insider

Featured Fundraising & Conversion Metrics & Analytics Tip Usability & Credibility

🔥🗺️ What heatmaps reveal about your website

Many nonprofits live and die by Google Analytics. But there's another tool that shows you…

Evaluating Via Checklists Sitewide improvements Tip

⚕️🩺 Give your website a thorough checkup

Sometimes you know your website has issues, but you're not sure precisely what they are…

Article Compelling content Evaluating Via Checklists Featured Research & Measurement Subscriber Only Website Fundamentals

Evaluating usability on content-rich nonprofit websites

(Free subscriber only) For many websites packed with important content, usability isn’t just about whether…

Article Evaluating Via Checklists Research & Measurement Usability & Credibility

Texts that work: specialized guidelines for SMS-based legal services

By Karen Heredia and Laura S. Quinn Text messaging is a critical channel for reaching…

Article Compelling content Evaluating Via Checklists Research & Measurement

A Detailed Framework to Evaluate Legal Aid Websites

A heuristics evaluation is a structured way to assess websites against practical usability guidelines. This…

Article Compelling content Evaluating Via Checklists Research & Measurement

Essential guidelines for legal aid websites

By Karen Heredia and Laura S. Quinn For legal aid websites, usability isn't just about…

Fundraising & Conversion Research & Measurement Tip Usability & Credibility Usability Testing Website Fundamentals

🧑‍💻📝 Quick homepage user testing

If you've never conducted user testing before, you might be surprised by both how straightforward…

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Building a habit of tiny website user studies in your nonprofit

We don't do nearly enough user research in the nonprofit world — for websites or…

Article Evaluating Via Checklists Sitewide improvements Usability & Credibility Website Fundamentals

10 guidelines for nonprofit website credibility

Building a credible, trustworthy website should be a top priority for any nonprofit organization. When…

Metrics & Analytics Search Engine Optimization Subscriber Only Video Webinar Website Fundamentals

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)

(45 min, free subscription required) Are you using Google Search Console (GSC) to understand the…