Looking for nonprofit website basics? This section covers the essentials—content, usability, accessibility, design, SEO, and more. Find straightforward guidance to help you build a strong, effective website for your nonprofit.
Earth Day was last week, but the question of whether our choices are helping or hurting the planet doesn't take a day off, and that includes choices like how your website is built and who's powering it. There are three…
Making your website accessible is important—but it’s not always quick or easy. (If it were, we’d all have perfectly accessible websites already!) That’s why many nonprofits turn to “accessibility overlays” or widgets that promise a fast fix. These are tools,…
When nonprofit website promotion comes up, the conversation usually jumps straight to SEO, AI, and digital ads. All of that matters. But your audience doesn’t live exclusively (or even mostly) online. They’re at bus stops, conferences, clinics, libraries, and community…
In an era where donors are increasingly skeptical of "fake" digital content, the images you choose for your nonprofit website are critical tools for building real trust. While it’s always best to use your own photos, stock photos can be…
Many nonprofits are working on annual reports right now. That makes this a good moment to think about how you show your work year-round. Because your annual report content shouldn’t live in a PDF and disappear—you can (and should!) reuse…
As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …
Search isn’t just about Google anymore. With AI-driven tools like ChatGPT, Gemini, and Copilot changing how people find answers, discover organizations, and make decisions, many nonprofits are already seeing a drop in traditional search traffic. Those that adapt quickly will…
People don’t rely only on search engines to find expertise anymore. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews now pull in answers directly from trusted sources. This means your site needs to be clear, authoritative, and easy for…
Most nonprofits think of their website as home base: the place where everything important lives. It’s carefully maintained, proudly stocked… and a little lonely. That’s because people aren’t likely to be wandering onto your website. They’re bumping into your ideas…
Your website probably has more great content than you realize: articles, guides, and stories that explain what you do. Meanwhile, your social content calendar is looking a little empty. Sound familiar? Social media strategist Julia Campbell has seen this challenge…
If you’re waiting for your website to be “finished,” you’ll be waiting forever. It should be a living tool that changes as your organization and your audience do. The goal isn’t perfection—it’s progress. Still, many nonprofits treat their websites like…
(25 min, free subscription required) Your website is often the first—and sometimes only—place where the public interacts with your organization. And for many people, that interaction shapes whether they feel welcome, respected, and able to access what you offer. In…
