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Laura S. Quinn

🌞📝 Simplify your website text
🌞📝 Simplify your website textCompelling contentSitewide improvementsTipWebsite Fundamentals

🌞📝 Simplify your website text

Take a look at some of your most important pages and see if you can…
Crediting Authors for Articles and Blog Posts: Why and How
Crediting Authors for Articles and Blog Posts: Why and HowArticleCompelling contentSearch Engine OptimizationWebsite Fundamentals

Crediting Authors for Articles and Blog Posts: Why and How

As digital content is increasingly being taken over by AI generated and less than reliable…
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your websiteEquity & AccessibilityTipWebsite Fundamentals

🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website

Website "inclusiveness" often gets narrowly defined as "accessibility for people with disabilities." But take some…
Create communications that stand out in a world of AI ➡️
Create communications that stand out in a world of AI ➡️ArticleCompelling contentExternal ArticleFundraising & ConversionUsability & Credibility

Create communications that stand out in a world of AI ➡️

In this article on the National Council of Nonprofits website, I explain why traditional RFPs…
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)Metrics & AnalyticsSearch Engine OptimizationSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)

(45 min, free subscription required) Are you using Google Search Console (GSC) to understand the…
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeedSearch Engine OptimizationTipWebsite Fundamentals

🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed

Search engine optimization (SEO) is a crucial aspect of digital marketing that every nonprofit should…
Defining priorities via digital cardsorting
Defining priorities via digital cardsortingArticleDefining Strategy & VisionPrioritizing TasksProject Management & Strategy

Defining priorities via digital cardsorting

Here’s a scenario that might sound familiar: You have a complicated website that hasn’t gotten…
Nonprofit user interviews… on a shoestring budget
Nonprofit user interviews… on a shoestring budgetArticleBroader Research MethodsResearch & Measurement

Nonprofit user interviews… on a shoestring budget

If there’s one constant in the nonprofit world, it’s that we seldom have as much…
Five ways to find professional staff for research
Five ways to find professional staff for researchArticleBroader Research MethodsResearch & MeasurementUsability Testing

Five ways to find professional staff for research

Let’s say you’re looking to do user research — like interviews, user testing, or card…
Seven metrics to measure your articles
Seven metrics to measure your articlesArticleCompelling contentMetrics & AnalyticsResearch & MeasurementWebsite Fundamentals

Seven metrics to measure your articles

Many nonprofits have website articles aimed to educate, inform and inspire. But how can we…