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Laura S. Quinn

Laura S. Quinn has helped nonprofits with websites both within and alongside organizations for over 25 years. She's been an Executive Director, a board member, on staff at website development firms, and an independent consultant. View more details on LinkedIn. These days, she’s the editor of the Nonprofit Website Insider. She’s also a website strategist and coaches nonprofit staff with weekly or bi-weekly calls as they work on website projects.

👠📱 Walk a mile on your mobile site
👠📱 Walk a mile on your mobile siteFeaturedSitewide improvementsTipWebsite Fundamentals

👠📱 Walk a mile on your mobile site

Unless your primary audience consists of office workers (like staff at businesses, government agencies, or…
🏢🧏‍♀️ About the About Us page
🏢🧏‍♀️ About the About Us pageTipUsability & CredibilityWebsite Fundamentals

🏢🧏‍♀️ About the About Us page

The About Us section often just doesn’t get enough love. When visitors are deciding whether…
Webinar: Guidelines for highly credible nonprofit websites
Webinar: Guidelines for highly credible nonprofit websitesSitewide improvementsSubscriber OnlyUsability & CredibilityVideoWebinarWebsite Fundamentals

Webinar: Guidelines for highly credible nonprofit websites

(30 min, free subscription required) A credible, trustworthy website is essential for nonprofits—especially in today's…
🔙 ⚠️ Don’t break the back button
🔙 ⚠️ Don’t break the back buttonTipUsability & CredibilityWebsite Fundamentals

🔙 ⚠️ Don’t break the back button

We often obsess over navigation menus, buttons, and site architecture—but there's one navigation tool your…
🧑‍💻📝 Quick homepage user testing
🧑‍💻📝 Quick homepage user testingFundraising & ConversionResearch & MeasurementTipUsability & CredibilityUsability TestingWebsite Fundamentals

🧑‍💻📝 Quick homepage user testing

If you've never conducted user testing before, you might be surprised by both how straightforward…
Building a habit of tiny website user studies in your nonprofit
Building a habit of tiny website user studies in your nonprofitArticleFeaturedResearch & MeasurementUsability & CredibilityUsability TestingWebsite Fundamentals

Building a habit of tiny website user studies in your nonprofit

We don't do nearly enough user research in the nonprofit world — for websites or…
Should you remove “woke” buzzwords from your website?
Should you remove “woke” buzzwords from your website?Equity & AccessibilityManaging PeopleProject Management & StrategyTipWebsite Fundamentals

Should you remove “woke” buzzwords from your website?

Should you consider removing “woke” buzzwords or DEI policies from their websites? Unfortunately, this is…
📝 👪 Collecting stories that matter
📝 👪 Collecting stories that matterCompelling contentFundraising & ConversionTipWebsite Fundamentals

📝 👪 Collecting stories that matter

Stories of how real people are affected by new policies are incredibly powerful. But if…
Template: Managing the tasks for your nonprofit website
Template: Managing the tasks for your nonprofit websitePrioritizing TasksProject Management & StrategySubscriber Only

Template: Managing the tasks for your nonprofit website

(Free subscription required) This downloadable Website Project Management Template helps you turn a messy list…
Website tradeoffs: staff time, money, scope and polish
Website tradeoffs: staff time, money, scope and polishArticleDefining Strategy & VisionProject Management & StrategySelecting Technologies

Website tradeoffs: staff time, money, scope and polish

When you're planning a website, you need to find the right mix of three important…