(30 min, free subscription required) Ever feel like your website is trying to be all things to all people? Crafting a digital strategy that balances your goals with those of your audience is both an art and a science. This is where an “Engagement Pyramid” can be a useful tool. It helps almost any organization to map out the complexities of website priorities to find a good balance. Creating a pyramid can also be a very useful thinking tool to bring diverse stakeholders together to make important decisions about your strategy.
In this recording of a live session, Laura S. Quinn walks through what an engagement pyramid is, and how it applies to digital strategies, the inputs you’ll need to create one, defining a pyramid on your own or in a workshop with colleagues and how to use it to prioritize information and features for your website
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