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Sitewide improvements.

Too often, I see nonprofits assume that they can’t do much to improve their website without a complete redesign. But that’s far from the case. With small projects and incremental improvements, these resources can help you take enhance everything from content to conversion to usability.

⚕️🩺 Give your website a thorough checkup
⚕️🩺 Give your website a thorough checkupEvaluating Via ChecklistsSitewide improvementsTip

⚕️🩺 Give your website a thorough checkup

Sometimes you know your website has issues, but you're not sure precisely what they are or how to prioritize fixing them. Enter the heuristic evaluation—a systematic way to review your site against proven best practices and uncover problems that might…
👠📱 Walk a mile on your mobile site
👠📱 Walk a mile on your mobile siteFeaturedSitewide improvementsTipWebsite Fundamentals

👠📱 Walk a mile on your mobile site

Unless your primary audience consists of office workers (like staff at businesses, government agencies, or other nonprofits), chances are they're accessing your site primarily on mobile. And it can be eye-opening to shift your perspective by viewing your website on…
Webinar: Guidelines for highly credible nonprofit websites
Webinar: Guidelines for highly credible nonprofit websitesSitewide improvementsSubscriber OnlyUsability & CredibilityVideoWebinarWebsite Fundamentals

Webinar: Guidelines for highly credible nonprofit websites

(30 min, free subscription required) A credible, trustworthy website is essential for nonprofits—especially in today's era of misinformation. When visitors don't trust your online presence, it undermines their willingness to donate, get involved, and even their faith in your organization's…
10 guidelines for nonprofit website credibility
10 guidelines for nonprofit website credibilityArticleEvaluating Via ChecklistsSitewide improvementsUsability & CredibilityWebsite Fundamentals

10 guidelines for nonprofit website credibility

Building a credible, trustworthy website should be a top priority for any nonprofit organization. When visitors don't trust your online presence, it undermines their faith in your organization and mission. In 2004, researchers at Stanford University released highly influential guidelines…
🌞📝 Simplify your website text
🌞📝 Simplify your website textCompelling contentSitewide improvementsTipWebsite Fundamentals

🌞📝 Simplify your website text

Take a look at some of your most important pages and see if you can simplify or clarify the transactional text. This text, that leads into calls to action or guides people through choices, is crucial. It either helps or…
Updating website features in bite-size chunks
Updating website features in bite-size chunksArticleDefining Strategy & VisionProject Management & StrategySelecting TechnologiesSitewide improvements

Updating website features in bite-size chunks

Too often, nonprofits think about the functionality on their website as something that’s built in a big redesign project. They then leave it alone for years, or even until something breaks. This “big bang” approach has a lot of downsides,…
Using objectives to optimize web pages
Using objectives to optimize web pagesArticleDefining Strategy & VisionProject Management & StrategySitewide improvementsWebsite Fundamentals

Using objectives to optimize web pages

As we think about optimizing websites, we often focus on the words on the page. We don’t think enough about what we’re optimizing for. It’s difficult to effectively prioritize a page without first understanding what it should accomplish. What do…