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Website Fundamentals
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🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website
Equity & Accessibility
Tip
Website Fundamentals
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website
Website "inclusiveness" often gets narrowly defined as "accessibility for people with disabilities." But take some…
Create communications that stand out in a world of AI ➡️
Create communications that stand out in a world of AI ➡️
Article
Compelling content
External Article
Fundraising & Conversion
Usability & Credibility
Create communications that stand out in a world of AI ➡️
In this article on the National Council of Nonprofits website, I explain why traditional RFPs…
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
Metrics & Analytics
Search Engine Optimization
Subscriber Only
Video
Webinar
Website Fundamentals
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
(45 min, free subscription required) Are you using Google Search Console (GSC) to understand the…
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed
Search Engine Optimization
Tip
Website Fundamentals
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed
Search engine optimization (SEO) is a crucial aspect of digital marketing that every nonprofit should…
Seven metrics to measure your articles
Seven metrics to measure your articles
Article
Compelling content
Metrics & Analytics
Research & Measurement
Website Fundamentals
Seven metrics to measure your articles
Many nonprofits have website articles aimed to educate, inform and inspire. But how can we…
Turning your metrics into a nonprofit website measurement plan
Turning your metrics into a nonprofit website measurement plan
Article
Compelling content
Metrics & Analytics
Research & Measurement
Website Fundamentals
Turning your metrics into a nonprofit website measurement plan
I rarely talk to nonprofit organizations that have a solid plan for measuring their website's…
Updating website features in bite-size chunks
Updating website features in bite-size chunks
Article
Defining Strategy & Vision
Project Management & Strategy
Selecting Technologies
Sitewide improvements
Updating website features in bite-size chunks
Too often, nonprofits think about the functionality on their website as something that’s built in…
Moving from RFPs to RFIs for equity and affordability ➡️
Moving from RFPs to RFIs for equity and affordability ➡️
Choosing Website Firms
Equity & Accessibility
External Article
Project Management & Strategy
Website Fundamentals
Moving from RFPs to RFIs for equity and affordability ➡️
In this article on the National Council of Nonprofits website, I explain why traditional RFPs…
Using engagement pyramids to define nonprofit websites
Using engagement pyramids to define nonprofit websites
Article
Defining Strategy & Vision
Fundraising & Conversion
Project Management & Strategy
Using engagement pyramids to define nonprofit websites
When you're creating a vision or roadmap of a website for your nonprofit, it can…
What “user-centered” could mean to you 🔗➡️
What “user-centered” could mean to you 🔗➡️
External Article
Usability & Credibility
Website Fundamentals
What “user-centered” could mean to you 🔗➡️
External Link: Virtually everyone wants their technology project to be "user-centered." But what does that…
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