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10 guidelines for nonprofit website credibility
10 guidelines for nonprofit website credibilityArticleEvaluating Via ChecklistsSitewide improvementsUsability & CredibilityWebsite Fundamentals

10 guidelines for nonprofit website credibility

Building a credible, trustworthy website should be a top priority for any nonprofit organization. When…
✨🔍 Recognizing subtle acts of exclusion
✨🔍 Recognizing subtle acts of exclusionEquity & AccessibilityManaging PeopleProject Management & StrategyTipWebsite Fundamentals

✨🔍 Recognizing subtle acts of exclusion

We've all been there: accidentally committing what's often labeled as “micro-aggressions” But this term has…
📸💫 More photos please
📸💫 More photos pleaseCompelling contentGraphic DesignTipWebsite Fundamentals

📸💫 More photos please

I’ve worked with dozens of nonprofits and there’s one challenge I see again and again:…
🖥️ 🧐 Is your homepage doing its job?
🖥️ 🧐 Is your homepage doing its job?Graphic DesignTipUsability & CredibilityWebsite Fundamentals

🖥️ 🧐 Is your homepage doing its job?

The homepage isn’t the right place for everything on your site. It certainly isn’t the…
🌞📝 Simplify your website text
🌞📝 Simplify your website textCompelling contentSitewide improvementsTipWebsite Fundamentals

🌞📝 Simplify your website text

Take a look at some of your most important pages and see if you can…
Crediting Authors for Articles and Blog Posts: Why and How
Crediting Authors for Articles and Blog Posts: Why and HowArticleCompelling contentSearch Engine OptimizationWebsite Fundamentals

Crediting Authors for Articles and Blog Posts: Why and How

As digital content is increasingly being taken over by AI generated and less than reliable…
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website
🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your websiteEquity & AccessibilityTipWebsite Fundamentals

🌈🌟👩🏻👨🏿👩🏽 Celebrate diversity on your website

Website "inclusiveness" often gets narrowly defined as "accessibility for people with disabilities." But take some…
Create communications that stand out in a world of AI ➡️
Create communications that stand out in a world of AI ➡️ArticleCompelling contentExternal ArticleFundraising & ConversionUsability & Credibility

Create communications that stand out in a world of AI ➡️

In this article on the National Council of Nonprofits website, I explain why traditional RFPs…
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)Metrics & AnalyticsSearch Engine OptimizationSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)

(45 min, free subscription required) Are you using Google Search Console (GSC) to understand the…
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeedSearch Engine OptimizationTipWebsite Fundamentals

🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed

Search engine optimization (SEO) is a crucial aspect of digital marketing that every nonprofit should…