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Fundraising & Conversion.

Small changes can make a real difference—whether you want to boost online fundraising, increase engagement, or improve conversion rates on your nonprofit's website. These resources offer practical tips to help you get more from your content, donation pages, and sign-up forms without a full redesign.

🔥🗺️ What heatmaps reveal about your website
🔥🗺️ What heatmaps reveal about your websiteFeaturedFundraising & ConversionMetrics & AnalyticsTipUsability & Credibility

🔥🗺️ What heatmaps reveal about your website

Many nonprofits live and die by Google Analytics. But there's another tool that shows you something Analytics can't: exactly where people's attention (and mouse) goes, and more importantly, where it doesn't. That's where heatmaps come in. Heatmaps (not to be…
📮🔥 Maximize eNews signups
📮🔥 Maximize eNews signupsFeaturedFundraising & ConversionTipWebsite Fundamentals

📮🔥 Maximize eNews signups

An eNewsletter is one of your best tools for staying connected with supporters. Since just tucking a newsletter signup at the bottom of your homepage won't get you nearly as many subscribers as you could, here's some ways to maximize…
🧑‍💻📝 Quick homepage user testing
🧑‍💻📝 Quick homepage user testingFundraising & ConversionResearch & MeasurementTipUsability & CredibilityUsability TestingWebsite Fundamentals

🧑‍💻📝 Quick homepage user testing

If you've never conducted user testing before, you might be surprised by both how straightforward it is to do and how much you can learn in just 3-4 hours total. Can they understand what your nonprofit actually does? Can they…
📝 👪 Collecting stories that matter
📝 👪 Collecting stories that matterCompelling contentFundraising & ConversionTipWebsite Fundamentals

📝 👪 Collecting stories that matter

Stories of how real people are affected by new policies are incredibly powerful. But if you've ever tried gathering impactful stories, you know they don't just fall out of your everyday work. Here's some tips to help.
💝📈 Easy donation page tweaks for year end
💝📈 Easy donation page tweaks for year endFundraising & ConversionTipWebsite Fundamentals

💝📈 Easy donation page tweaks for year end

Here are some ideas for powerful tweaks to your donation page to maximize impact—without introducing risk.
Create communications that stand out in a world of AI ➡️
Create communications that stand out in a world of AI ➡️ArticleCompelling contentExternal ArticleFundraising & ConversionUsability & Credibility

Create communications that stand out in a world of AI ➡️

In this article on the National Council of Nonprofits website, I explain why traditional RFPs often leave out smaller, high-quality firms—especially those led by women and people from underrepresented groups—while also raising project costs. I recommend a more equitable, two-stage…
Using engagement pyramids to define nonprofit websites
Using engagement pyramids to define nonprofit websitesArticleDefining Strategy & VisionFundraising & ConversionProject Management & Strategy

Using engagement pyramids to define nonprofit websites

When you're creating a vision or roadmap of a website for your nonprofit, it can be tricky to balance your organization's goals with your audiences goals. Creating an Engagement Pyramid can be really helpful in thinking through the right way…
Webinar: Using an Engagement Pyramid to refine your nonprofit’s website strategy
Webinar: Using an Engagement Pyramid to refine your nonprofit’s website strategyDefining Strategy & VisionFundraising & ConversionProject Management & StrategySubscriber OnlyVideoWebinar

Webinar: Using an Engagement Pyramid to refine your nonprofit’s website strategy

(30 min, free subscription required) Ever feel like your website is trying to be all things to all people? Crafting a digital strategy that balances your goals with those of your audience is both an art and a science. This…
Finding technology funders, part 1 ➡️
Finding technology funders, part 1 ➡️External ArticleFunding ProjectsFundraising & ConversionProject Management & StrategyVideo

Finding technology funders, part 1 ➡️

External Link: In this two-part video series on the TechSoup blog, I first explain how nonprofit can find funding sources willing to support funding projects and infrastructure. In the second part, I talk through what to include in a grant…
Finding technology funders, part 2 ➡️
Finding technology funders, part 2 ➡️External ArticleFunding ProjectsFundraising & ConversionProject Management & StrategyVideo

Finding technology funders, part 2 ➡️

External Link: In this two-part video series on the TechSoup blog, I first explain how nonprofit can find funding sources willing to support funding projects and infrastructure. In the second part, I talk through what to include in a grant…