Fundraising & Conversion - Nonprofit Website Insider

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Featured Fundraising & Conversion Tip Usability & Credibility

💰🌟 Website fundraising tips: Get set for year-end giving

As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …

Fundraising & Conversion Tip Website Fundamentals

Easy ways to make your donation landing page great

A donation landing page is the webpage where people actually complete their gift to your organization. It’s usually where your “Donate” button leads, and it’s one of the most important pages on your website. A strong donation page removes barriers,…

Featured Fundraising & Conversion Metrics & Analytics Tip Usability & Credibility

🔥🗺️ What heatmaps reveal about your website

Many nonprofits live and die by Google Analytics. But there's another tool that shows you something Analytics can't: exactly where people's attention (and mouse) goes, and more importantly, where it doesn't. That's where heatmaps come in. Heatmaps (not to be…

Featured Fundraising & Conversion Tip Website Fundamentals

📮🔥 Maximize eNews signups

An eNewsletter is one of your best tools for staying connected with supporters. Since just tucking a newsletter signup at the bottom of your homepage won't get you nearly as many subscribers as you could, here's some ways to maximize…

Fundraising & Conversion Research & Measurement Tip Usability & Credibility Usability Testing Website Fundamentals

🧑‍💻📝 Quick homepage user testing

If you've never conducted user testing before, you might be surprised by both how straightforward it is to do and how much you can learn in just 3-4 hours total. Can they understand what your nonprofit actually does? Can they…

Compelling content Fundraising & Conversion Tip Website Fundamentals

📝 👪 Collecting stories that matter

Stories of how real people are affected by new policies are incredibly powerful. But if you've ever tried gathering impactful stories, you know they don't just fall out of your everyday work. Here's some tips to help.

Article Compelling content External Article Fundraising & Conversion Usability & Credibility

Create communications that stand out in a world of AI ➡️

In this article on the National Council of Nonprofits website, I explain why traditional RFPs often leave out smaller, high-quality firms—especially those led by women and people from underrepresented groups—while also raising project costs. I recommend a more equitable, two-stage…

Article Defining Strategy & Vision Fundraising & Conversion Project Management & Strategy