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Website tradeoffs: staff time, money, scope and polish
Website tradeoffs: staff time, money, scope and polishArticleDefining Strategy & VisionProject Management & StrategySelecting Technologies

Website tradeoffs: staff time, money, scope and polish

When you're planning a website, you need to find the right mix of three important…
Traditional RFPs: inefficient and inequitable
Traditional RFPs: inefficient and inequitableArticleChoosing Website FirmsFeaturedProject Management & Strategy

Traditional RFPs: inefficient and inequitable

It’s time for us to reconsider the traditional Request for Proposals (RFP) process in the…
10 guidelines for nonprofit website credibility
10 guidelines for nonprofit website credibilityArticleEvaluating Via ChecklistsSitewide improvementsUsability & CredibilityWebsite Fundamentals

10 guidelines for nonprofit website credibility

Building a credible, trustworthy website should be a top priority for any nonprofit organization. When…
Eight underused technology roadmap tactics
Eight underused technology roadmap tacticsArticleDefining Strategy & VisionProject Management & StrategySelecting Technologies

Eight underused technology roadmap tactics

In the nonprofit sector, we underuse many useful technology planning methodologies. Too often, the process…
Crediting Authors for Articles and Blog Posts: Why and How
Crediting Authors for Articles and Blog Posts: Why and HowArticleCompelling contentSearch Engine OptimizationWebsite Fundamentals

Crediting Authors for Articles and Blog Posts: Why and How

As digital content is increasingly being taken over by AI generated and less than reliable…
Create communications that stand out in a world of AI ➡️
Create communications that stand out in a world of AI ➡️ArticleCompelling contentExternal ArticleFundraising & ConversionUsability & Credibility

Create communications that stand out in a world of AI ➡️

In this article on the National Council of Nonprofits website, I explain why traditional RFPs…
Defining priorities via digital cardsorting
Defining priorities via digital cardsortingArticleDefining Strategy & VisionPrioritizing TasksProject Management & Strategy

Defining priorities via digital cardsorting

Here’s a scenario that might sound familiar: You have a complicated website that hasn’t gotten…
Nonprofit user interviews… on a shoestring budget
Nonprofit user interviews… on a shoestring budgetArticleBroader Research MethodsResearch & Measurement

Nonprofit user interviews… on a shoestring budget

If there’s one constant in the nonprofit world, it’s that we seldom have as much…
Five ways to find professional staff for research
Five ways to find professional staff for researchArticleBroader Research MethodsResearch & MeasurementUsability Testing

Five ways to find professional staff for research

Let’s say you’re looking to do user research — like interviews, user testing, or card…
Seven metrics to measure your articles
Seven metrics to measure your articlesArticleCompelling contentMetrics & AnalyticsResearch & MeasurementWebsite Fundamentals

Seven metrics to measure your articles

Many nonprofits have website articles aimed to educate, inform and inspire. But how can we…