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Project Management & Strategy.

Nonprofit website project management means balancing strategy, teamwork, and practical choices. From defining roles and setting priorities to choosing firms and funding your site, these resources offer clear guidance for planning and managing your next website project—whatever your nonprofits' size.

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🌱🌼 What’s your next mini-project? Think progress over perfection
a mosaic with somewhat uneven pieces radiating out from the center
🌱🌼 What’s your next mini-project? Think progress over perfectionProject Management & StrategySitewide improvementsTip

🌱🌼 What’s your next mini-project? Think progress over perfection

If you’re waiting for your website to be “finished,” you’ll be waiting forever. It should be a living tool that changes as your organization and your audience do. The goal isn’t perfection—it’s progress. Still, many nonprofits treat their websites like…
Webinar: Preparing for your next website project
Webinar: Preparing for your next website projectChoosing Website FirmsDefining Strategy & VisionProject Management & StrategySubscriber OnlyVideoWebinar

Webinar: Preparing for your next website project

(30 min, free subscription required) Launching a new website can feel overwhelming before you even get started. In this session, we’ll walk through the essential steps to set your project up for success. You’ll learn how to define clear goals…
🌟🧭 Align your project team with North Star goals
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🌟🧭 Align your project team with North Star goalsDefining Strategy & VisionFeaturedPrioritizing TasksTip

🌟🧭 Align your project team with North Star goals

When you start a website project, it’s easy to get lost in features—better search, new menus, bigger photos. But those aren’t goals. Real nonprofit website goals are the outcomes you want to achieve, like increasing donations, helping more people find…
📈 ⚾ The case for rough ROIs and ballpark budgets
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📈 ⚾ The case for rough ROIs and ballpark budgetsDefining Strategy & VisionFunding ProjectsTip

📈 ⚾ The case for rough ROIs and ballpark budgets

“Return on investment” (ROI) may sound like a boardroom buzzword, but it’s really just asking: Is this project worth it? When it comes to nonprofit website projects, many leaders get stuck trying to calculate exact financial benefits. The truth is,…
“Minimal Viable Products” in the nonprofit world
“Minimal Viable Products” in the nonprofit worldArticleProject Management & StrategySelecting Technologies

“Minimal Viable Products” in the nonprofit world

You’ve may have heard the term “Minimal Viable Product” (or MVP) if you spend time around tech projects. Eric Ries, best known for his book The Lean Startup, popularized the idea. The concept is simple: instead of building a big,…
Webinar: ​Maintaining clean and current website content… without the stress
Webinar: ​Maintaining clean and current website content… without the stressCompelling contentManaging PeopleSubscriber OnlyVideoWebinar

Webinar: ​Maintaining clean and current website content… without the stress

(30 min, free subscription required) Keeping the content on your nonprofit website useful and current requires a plan—but not the kind that takes over your life. In this recorded webinar, we look at sustainable processes for maintaining your website that…
Motivating your nonprofit team to create great website content
Frustrated woman
Motivating your nonprofit team to create great website contentArticleCompelling contentFeaturedManaging PeopleProject Management & StrategyWebsite Fundamentals

Motivating your nonprofit team to create great website content

Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the…
😱😮 Clear roles—Because every website project needs less drama
😱😮 Clear roles—Because every website project needs less dramaFeaturedManaging PeopleProject Management & StrategyTip

😱😮 Clear roles—Because every website project needs less drama

Learn how to structure your team for success with these six essential nonprofit website project roles. Whether you're updating a section or launching a full redesign, the right roles keep your project moving forward.
Webinar: Successfully managing website firms and consultants
Webinar: Successfully managing website firms and consultantsChoosing Website FirmsManaging PeopleProject Management & StrategySubscriber OnlyVideoWebinar

Webinar: Successfully managing website firms and consultants

(1 hr, free subscription required) In this recorded webinar, Laura teams up with Brenna Jennings from the ASPCA to share practical tips for nonprofits looking to hire a digital services firm or consultant for a website project. We cover everything…
Template: Request for Information
Template: Request for InformationChoosing Website FirmsProject Management & StrategySubscriber Only

Template: Request for Information

(Free subscription required) This downloadable template, compatible with Google or Word, allows you to find prospective vendors in a more effective and equitable way. You’ll hear from a more tailored group of vendors who will provide easy-to-parse key information about…
Should you remove “woke” buzzwords from your website?
Should you remove “woke” buzzwords from your website?Equity & AccessibilityManaging PeopleProject Management & StrategyTipWebsite Fundamentals

Should you remove “woke” buzzwords from your website?

Should you consider removing “woke” buzzwords or DEI policies from their websites? Unfortunately, this is a very legitimate question for those who provide essential services. Here's a few considerations for boards to think through to decide if they are one…
Template: Managing the tasks for your nonprofit website
Template: Managing the tasks for your nonprofit websitePrioritizing TasksProject Management & StrategySubscriber Only

Template: Managing the tasks for your nonprofit website

(Free subscription required) This downloadable Website Project Management Template helps you turn a messy list of ideas into a clear, doable plan. It allows you to put your tasks in one place, and prioritize and estimate them as per our…