Do you want clear, practical recommendations to improve your website?
I help nonprofits understand what’s working, what isn’t, and what your audiences really need. Whether you’re planning a redesign or fine-tuning an existing website, I’ll work with you to uncover insights you can act on right away.
Quick Site Reviews
Get fast, focused feedback on ways to improve your website’s content, processes, usability, ways to better meet your goals.
User Interviews
Structured interviews help you understand audience goals, expectations, and challenges—so your site can meet them more effectively.
Website Testing
Live testing on prototypes, beta sites, or peer websites uncovers what resonates and where people get stuck.
Menu Testing
Learn how visitors understand your content and navigation, so you can create intuitive structures that make sense to them.
Research Projects for ASPCAPro
The ASPCAPro website provides thousands of articles and online training materials to help animal shelter professionals across the country. Alongside the consulting firm Capellic, I partnered with their team on two separate projects: one to improve how visitors find and use online training, and another to reorganize their content for shelter veterinarians into a clearer, more intuitive structure. Both projects combined practical research and collaborative workshops to create improvements grounded in real user needs.
Clickable Prototype Testing
For the online training library, I built a clickable prototype with graphic mockups showing new browse and search features layered onto existing screenshots. I then tested it live online with members of the target audience to see how easily they could find materials and navigate the updated site.
Actionable Recommendations
Based on what we learned, I provided clear, prioritized recommendations to refine the user interface. We were also able to show clear improvement from the old interface to the new one. These insights helped the team move forward with confidence in updating the interface for their library of learning resources.
Card Sorting for Navigation
In a separate project, I worked with subject matter experts to outline menu structure for shelter medicine resources. To test whether it matched how veterinarians think about the content, we ran a card sort study with shelter professionals.
Analysis and Workshop
After analyzing the results, I provided a detailed report with findings and led a workshop to finalize a navigation approach grounded in real-world feedback.
Rapid Assessment for a Website Content Process
When the project team working on the new ColoradoLawHelp.org experienced a staff transition, they asked me to take a quick look at their progress and content processes. Through a set of interviews and a review of project documents, I mapped out where the work stood and identified potential risks. In just a few additional hours, I delivered an informal deck of recommendations, including a high-level project plan, budget estimates, and recommendations of the skills needed to bring the project to a successful launch.
Research for a New Statewide Legal Website
As part of my strategy and vision work for OhioLawHelp.org – a statewide website to connect low-income residents to civil legal help in clear, accessible ways, I led a set of user tests comparing other existing state civil legal websites. I coached the team through designing and conducting user tests themselves—a process they now run independently as a regular part of their work. The site has helped tens of million Ohioans find critical legal information and support.
Research on Nonprofit Data Ecosystems
When the Bill & Melinda Gates Foundation wanted to understand how nonprofits collect and share data about their program results, they reached out to me at Idealware to design and lead a large-scale research project, including dozens of interviews, two surveys, and collaboration with an international steering committee. The findings were published in a set of reports and tools that mapped the landscape of nonprofit results data and offered clear recommendations to strengthen the ecosystem
More Nonprofit Research and Recommendations Clients
Let’s work together
I’m always eager to talk with organizations about what’s possible and how to make it happen. If you’re thinking about a quick site audit, process review, or user research, I’d love to help. A half hour call (with no sales pitch) is always free.
What does it cost?
My fees are set on a sliding scale based on your organization’s size. A quick website or project audit typically costs between $750 and $1,500. Interview projects or user research studies generally range from $1,000 to $2,500. If you’d like, I can also combine research design with coaching to help your team run user tests on their own. I’m glad to put together a flat-fee quote tailored to your project.
If you’re just looking for support as you do a user research project, take a look at my Coach and Guide services. And if you’d just like to talk something through, I’m always up for a free half-hour call (no sales pitches). Get in touch to set up a time.