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Nonprofit Website Insider

This twice-monthly email is packed with practical tips, case studies, and free webinars to help you keep your website effective. From plain-language writing and SEO basics to smarter workflows and real-life examples, each issue shares ideas you can put to work right away—whether you’re part of a team or managing it all yourself.

Recent Issues

Tip

🖼️💬 Website image alt text, done right

August 22, 2025

Alt text (short for “alternative text”) is the short written description you add to an image on your website. When someone using a screen reader visits your site, that's what they'll hear instead of seeing the image. Search engines read…

Five colorful parrots on a table that look like they're gossiping

📈 ⚾ The case for rough ROIs and ballpark budgets

August 11, 2025

“Return on investment” (ROI) may sound like a boardroom buzzword, but it’s really just asking: Is this project worth it? When it comes to nonprofit website projects, many leaders get stuck trying to calculate exact financial benefits. The truth is,…

🔥🗺️ What heatmaps reveal about your website

July 29, 2025

Many nonprofits live and die by Google Analytics. But there's another tool that shows you something Analytics can't: exactly where people's attention (and mouse) goes, and more importantly, where it doesn't. That's where heatmaps come in. Heatmaps (not to be…

🎁🖼️ Great free photo sources

July 18, 2025

Looking for authentic, high-quality images for your nonprofit’s website or materials? This Tip shares great free stock photo sites—so you can find great visuals quickly.

⚕️🩺 Give your website a thorough checkup

July 1, 2025

Sometimes you know your website has issues, but you're not sure precisely what they are or how to prioritize fixing them. Enter the heuristic evaluation—a systematic way to review your site against proven best practices and uncover problems that might…

😱😮 Clear roles—Because every website project needs less drama

June 17, 2025

Learn how to structure your team for success with these six essential nonprofit website project roles. Whether you're updating a section or launching a full redesign, the right roles keep your project moving forward.

What People Are Saying

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When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.
Elizabeth Horkley, New York Humanities

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I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.
Tim Browning, Hearing Loss Association of America

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I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.
Amy Sample Ward, NTEN

Who’s behind the Nonprofit Website Insider?

Hi! I’m Laura S. Quinn. Over the past 25 years, I’ve helped nonprofits of all sizes build and improve their websites—from developing strategies for national organizations like the ASPCA to guiding small community groups with limited budgets. As founder and Executive Director of Idealware, I spent a decade equipping nonprofits nationwide with clear, practical guidance on technology.

I created The Nonprofit Website Insider to share everything I’ve learned about strategy, user experience, content, and technology, offering straightforward tips any organization can use.