(30 min, free subscription required) A credible, trustworthy website is essential for nonprofits—especially in today's era of misinformation. When visitors don't trust your online presence, it undermines their willingness to donate, get involved, and even their faith in your organization's mission. What makes a website trustworthy? We'll walk through eight practical tips based on Stanford University's influential guidelines for establishing web credibility, updated specifically for today's nonprofit.
You'll learn about creating an effective About Us section (and what to include in it), implementing trustworthy visual design principles, properly highlighting credentials, optimal website update frequency, and more. Join us to gain insights from research on what makes websites more credible, and leave with immediate steps to enhance your site's trustworthiness.
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