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🤯 💸The Paradox of Choice on Your Donate Page
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🤯 💸The Paradox of Choice on Your Donate Page

🤯 💸The Paradox of Choice on Your Donate Page

Have you ever stood in the cereal aisle, just trying to pick something new, been overwhelmed with all the options, and walked out with nothing? That's the “paradox of choice” at work. It's a well-documented phenomenon: we assume more options make it easier to find what we want, but in practice, too many choices can leave people unable to choose at all. We freeze, second-guess, and often just walk away…
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Woman comparing types of bread in a grocery story
FEATURED WEBINAR

How web visitors digest complex information

(30 min, free subscription required) Decades of research show that people approach complex information online completely differently than in print. Online readers scan rather than read, prioritize concise information, and navigate content in non-linear ways. In this recording of a 30 min webinar, I’ll walk through what you need to know and what it means as you write the information.

This is webinar will be useful not only for those who are in charge of websites, but to pass along to subject matter experts, technical staff, or anyone who tends to create content that’s rich in information but challenging for online audiences.

PRESENTER: Laura S. Quinn
LENGTH: 30 minutes
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Featured Articles

🌎💻 Your website has a carbon footprint
Woman working on a laptop on a grassy lawn in front of a river
🌎💻 Your website has a carbon footprint

🌎💻 Your website has a carbon footprint

Earth Day was last week, but the question of whether our choices are helping or hurting the planet doesn't take a day off, and that includes choices like how your website is built and who's powering it. There are three…
April 28, 20265 min Read More
⚠️♿ Don’t rely on accessibility overlays
a blind man sitting and listening to a phone, with a white cane propped next to him
⚠️♿ Don’t rely on accessibility overlays

⚠️♿ Don’t rely on accessibility overlays

Making your website accessible is important—but it’s not always quick or easy. (If it were, we’d all have perfectly accessible websites already!) That’s why many nonprofits turn to “accessibility overlays” or widgets that promise a fast fix. These are tools,…
April 14, 20264 min Read More
📊🤔 Take a guess at your website results
hands hovering over a crystal ball
📊🤔 Take a guess at your website results

📊🤔 Take a guess at your website results

Many nonprofits keep an eye on website numbers like pageviews, email signups, new blog posts posted, or event registrations. But fewer organizations take an extra step that helps you actually learn from those numbers: making a forecast. A forecast is…
March 25, 20263 min Read More
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