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Practical insights for powerful nonprofit websites.

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📊🤔 Take a guess at your website results
hands hovering over a crystal ball
📊🤔 Take a guess at your website results

📊🤔 Take a guess at your website results

Many nonprofits keep an eye on website numbers like pageviews, email signups, new blog posts posted, or event registrations. But fewer organizations take an extra step that helps you actually learn from those numbers: making a forecast. A forecast is just a quick prediction about what you expect to happen next–nothing fancy, no crystal ball required. And counterintuitively, it's often most useful when you have no idea what to expect.…
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FEATURED WEBINAR

How web visitors digest complex information

(30 min, free subscription required) Decades of research show that people approach complex information online completely differently than in print. Online readers scan rather than read, prioritize concise information, and navigate content in non-linear ways. In this recording of a 30 min webinar, I’ll walk through what you need to know and what it means as you write the information.

This is webinar will be useful not only for those who are in charge of websites, but to pass along to subject matter experts, technical staff, or anyone who tends to create content that’s rich in information but challenging for online audiences.

PRESENTER: Laura S. Quinn
LENGTH: 30 minutes
VIEW NOW

Featured Articles

👋🏙️ Promoting your website in real life
Woman calling out on a megaphone
👋🏙️ Promoting your website in real life

👋🏙️ Promoting your website in real life

When nonprofit website promotion comes up, the conversation usually jumps straight to SEO, AI, and digital ads. All of that matters. But your audience doesn’t live exclusively (or even mostly) online. They’re at bus stops, conferences, clinics, libraries, and community…
March 14, 20264 min Read More
🐲🧚 Define the guardians of your web pages
Close up shot of a jaguar outside, staring into the camera
🐲🧚 Define the guardians of your web pages

🐲🧚 Define the guardians of your web pages

Does the term “nonprofit website governance” sound like something that requires a three-ring binder and a consensus-building retreat in the mountains? It doesn’t, of course. It just starts with a simple, slightly uncomfortable question: Who owns what? Websites don't get…
February 24, 20265 min Read More
💲🕊️ Put your website dollars where your values are
Hand holding a compass
💲🕊️ Put your website dollars where your values are

💲🕊️ Put your website dollars where your values are

Right now, many of us are reexamining where our dollars go—and that should include website spending. Nonprofits put real thought into whether their messaging reflects their values. But what about the platforms and processes behind the website itself? While there's…
February 18, 20265 min Read More
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Elizabeth Horkley, New York Humanities
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