Have you ever stood in the cereal aisle, just trying to pick something new, been overwhelmed with all the options, and walked out with nothing? That's the “paradox of choice” at work. It's a well-documented phenomenon: we assume more options…
Earth Day was last week, but the question of whether our choices are helping or hurting the planet doesn't take a day off, and that includes choices like how your website is built and who's powering it. There are three…
Making your website accessible is important—but it’s not always quick or easy. (If it were, we’d all have perfectly accessible websites already!) That’s why many nonprofits turn to “accessibility overlays” or widgets that promise a fast fix. These are tools,…
Many nonprofits keep an eye on website numbers like pageviews, email signups, new blog posts posted, or event registrations. But fewer organizations take an extra step that helps you actually learn from those numbers: making a forecast. A forecast is…
When nonprofit website promotion comes up, the conversation usually jumps straight to SEO, AI, and digital ads. All of that matters. But your audience doesn’t live exclusively (or even mostly) online. They’re at bus stops, conferences, clinics, libraries, and community…
Does the term “nonprofit website governance” sound like something that requires a three-ring binder and a consensus-building retreat in the mountains? It doesn’t, of course. It just starts with a simple, slightly uncomfortable question: Who owns what? Websites don't get…
