Does the term “nonprofit website governance” sound like something that requires a three-ring binder and a consensus-building retreat in the mountains? It doesn’t, of course. It just starts with a simple, slightly uncomfortable question: Who owns what? Websites don't get…
Right now, many of us are reexamining where our dollars go—and that should include website spending. Nonprofits put real thought into whether their messaging reflects their values. But what about the platforms and processes behind the website itself? While there's…
Many nonprofits are working on annual reports right now. That makes this a good moment to think about how you show your work year-round. Because your annual report content shouldn’t live in a PDF and disappear—you can (and should!) reuse…
It’s that joyous time of year when my inbox is flooded with the “10 best of the year” lists from all the (many) eNewsletters I’m subscribed to. I actually love these because they’re a great way to spot trends and…
The very first conference presentation I ever gave in the nonprofit world—at a very early NTEN gathering nearly 25 years ago—was called “Branding Through Websites.” The idea wasn’t new then, and it still holds up: everything on your site shapes…
As the year-end giving season approaches, your website becomes one of your most important fundraising tools. Many donors will check your site before giving–so ensuring it’s donation-ready can make or break your campaign. Here are six steps that can help. …
